I am an UI & Visual Designer based out of Saint Paul, Minnesota, with 8+ years experience in visual & web design, ux/ui and strategy, marketing, and project management. Some of my best characteristics include: highly organized, detail-oriented, multi-tasking, conceptual thinking, problem-solving, naturally driven leader with an added creative quirk.

I grew up in the suburbs of Minnesota, surrounded by the fine arts culture. In my early years, I spent my time perfecting my musical talents and dabbling in graphic design. After a stint of time in the music scene, I decided to make a career change into my new found passion. Over the past 8 years, I’ve worked in a variety of different industries. Within these different avenues of design, I have been able to craft myself into a well-versed, always learning UI & Visual designer. I am able to use my analytical and strategic mind in correspondence with my creative nature to transform digital experiences to new levels.

When I’m not putting my brain powers towards my latest project, my life is filled with the things I love the most: vintage hunting, anatomy, exploring nature, enjoying all facets of music, being a dog mom.

The Process

Research & Strategy

ANALYZING GOALS

REQUIREMENT GATHERING

COMPETITIVE ANALYSIS

Interaction Design

PERSONA DEVELOPMENT

USER JOURNEY

INFORMATION ARCHITECTURE

Wireframes & Prototypes

WIREFRAMES

LOW FIDELITY MOCKUPS

HIGH FIDELITY MOCKUPS

Visual Design

INTERFACE DESIGN

ICONAGRAPHY

MULTIMEDIA DESIGN

Resume

Work Experience

Senior Digital Art Director
Catapult Marketing, An Epsilon Company / 2016 – Present

Responsible for always taking a problem-solving, client-focused point-of-view on all projects, while working closely with cross-departmental teams and lead all digital initiatives from concept to development. Key experience:

Exemplify a strong point-of-view through analytics, personas, user flows, wireframes, prototypes and front end designs; excel at designing for a variety of mediums including but not limited to responsive websites, brand & retail microsites, social media environments, motion video, digital media, email campaigns; effectively mentor and collaborate with other Designers, Developers, Strategists and Project Managers to help shape overall project

Art Director
Catapult Marketing, An Epsilon Company / 2014 – 2016

Responsible for working directly with senior creative and account teams in designing communication materials for national brand promotions and shopper programs directed to the consumer, the shopper and the trade. Develop engaging designs for impactful shopper platforms through planning, conceptualization, traditional design and digital experiences. Projects include: brand websites, promotional microsites, online sweepstakes, banner ads, email newsletters, in-store environments and advertising.

Senior Designer & Marketing Coordinator 
Everlast Climbing, A Playcore Company / 2014 – 2016

Orchestrate and implement company strategy through successful design, email and print marketing, website optimization, and tradeshows. Key components include, but are not limited to: catalogs, product brochures, instruction manuals, curriculum, and email campaigns; coordinate photo and video shoots; design, manage and update WordPress platform websites and HTML microsites; manage all marketing projects and task delegation; handle schedules, sponsorships, presentations, design and cost efficiency plan for all tradeshows; manage multiple marketing budgets to minimize costs and keep timelines on track quarterly.

Skills

UI/UX Design | 7/10
Visual Design | 9/10
Photoshop | 8/10
Illustrator | 7/10
InVision | 8/10
HTML/CSS | 6/10

Education

2011-2013

ASSOCIATES IN GRAPHIC DESIGN

Minneapolis Community & Technical College
2011-2013

CERTIFICATE IN WEB & INTERACTIVE MEDIA

Minneapolis Community & Technical College

References

Professional references are available upon request. Please contact me at hello@victoriamariedesign.com.

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© 2017 Victoria Marie Design

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