I am an UX/UI & Visual Designer based out of Minneapolis, Minnesota, with 8+ years experience in visual & web design, ux/ui and strategy, marketing, and project management. Some of my best characteristics include: highly organized, detail-oriented, multi-tasking, conceptual thinking, problem-solving, naturally driven leader with an added creative quirk.

I grew up in the suburbs of Minnesota, surrounded by the fine arts culture. In my early years, I spent my time perfecting my musical talents and dabbling in graphic design. After a stint of time in the music scene, I decided to make a career change into my new found passion. Over the past 8 years, I’ve worked in a variety of different industries. Within these different avenues of design, I have been able to craft myself into a well-versed, always learning UX/UI & visual designer. I am able to use my analytical and strategic mind in correspondence with my creative nature to transform digital experiences to new levels.

When I’m not putting my brain powers towards my latest project, my life is filled with the things I love the most: vintage hunting, oddities, exploring nature, enjoying all facets of music, being a dog mom.

The Process

Research & Strategy

ANALYZING GOALS

REQUIREMENT GATHERING

COMPETITIVE ANALYSIS

Interaction Design

PERSONA DEVELOPMENT

USER JOURNEY

INFORMATION ARCHITECTURE

Wireframes & Prototypes

WIREFRAMES

LOW FIDELITY MOCKUPS

HIGH FIDELITY MOCKUPS

Visual Design

INTERFACE DESIGN

ICONAGRAPHY

MULTIMEDIA DESIGN

Resume

Work Experience

Senior User Experience Designer 
Epsilon (formally Catapult Marketing) / 2018 – present

A force to be reckoned with in the field of UX design, information architecture and usability analysis, and brings analytical strategy-led designs to every project. Works across a variety of clients as a consultant and a project lead, putting critical thinking, the needs of the client, and an eye for visual design first.

  • Excels in user-centered design process with hands-on experience in all stages of the process: Objectives & User Needs, Functional & Content Requirements, IA / Interaction Design, Visual Design, QA process.
  • Exemplify a strong point-of-view through analytics, personas, user flows, wireframes, prototypes and front-end design.
  • Effectively mentor and collaborate with Designers, Developers, Strategists, Account and Project Managers to help ensure a seamless project flow.

Senior Digital Art Director
Catapult Marketing, An Epsilon Company / 2016 – 2018

Responsible for always taking a strong point-of-view through analytics,
personas, user flows, wireframes, prototypes and front end designs. Excel at
designing for a variety of mediums including but not limited to responsive
websites, brand & retail microsites, social media environments, motion video,
digital media, email campaigns. Be a lead mentor and collaborator with
other Designers, Developers and Strategists to help shape the overall project.

Art Director
Catapult Marketing, An Epsilon Company / 2014 – 2016

Responsible for working directly with senior creative and account teams in designing communication materials for national brand promotions and shopper programs directed to the consumer, the shopper and the trade. Develop engaging designs for impactful shopper platforms through planning, conceptualization, traditional design and digital experiences. Projects include: brand websites, promotional microsites, online sweepstakes, banner ads, email newsletters, in-store environments and advertising.

Skills

UI/UX Design | 7/10
Visual Design | 9/10
Sketch | 8/10
Omnigraffle | 7/10
Photoshop | 8/10
Illustrator | 7/10
InVision | 8/10
HTML/CSS | 6/10

Education

2011-2013

ASSOCIATES IN GRAPHIC DESIGN

Minneapolis Community & Technical College
2011-2013

CERTIFICATE IN WEB & INTERACTIVE MEDIA

Minneapolis Community & Technical College

References

Professional references are available upon request. Please contact me at hello@victoriamariedesign.com.

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© 2017 Victoria Marie Design

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