FlavorUp Your Summer

Award Winner of:

 2016 OMMA Awards – Gold “Website Campaign”, 2016 W3 Awards – Gold “Website Features: Writing”, 2016 W3 Awards – Gold “General Website: Food & Beverage”, 2016 W3 Awards – Gold “General Website: Marketing”, 2016 W3 Awards – Silver “Website Features: User Interface”

INTRODUCTION

About The Project

Sparkling Ice is a fizzy, flavorful, and Not Bland beverage—without all the calories. Talking Rain has been this bottling sparkling water goodness since the 1990s, and today, is one of the biggest brands in the category. Bold taste and bold refreshment, has made Sparkling Ice flavored water one of the fastest-growing non-alcoholic beverages in the country, and were recently honored as Beverage World’s 2014 Liquid Refreshment Company of the Year.

About The Client

The goal of FlavorUp Your Summer web experience was to provide seasonally-relevant content that drove purchase educated consumers on the brand’s flavor portfolio and serve as a recipe & DIY hub. FlavorUpYourSummer.com served as an online hub for the campaign. To coincide with this online experience, a purchase-based loyalty program was implemented in which consumers could redeem branded swag with their purchase receipt.

INTERACTION DESIGN

Main Site
Rewards Site

VISUAL DESIGN

CONCLUSION

Production

This project was completed in a total of 21 weeks, from initial concept to launch of the website. The platform was designed with a combination of responsive and adaptive design, with functional elements to surprise and delight the user while exploring the flavors and content. It also included content creation, photoshoots and flavor persona development.

All work was produced in Catapult Marketing Minneapolis.

Contribution

Information Architecture

Wireframing

Prototyping

Design

UI Guidelines

Project Management

Content Implementation

QA Process

Tools Used

Pen & Paper

Illustrator

Photoshop

PowerPoint

InVision

Jira

Bolt Platform

© 2017 Victoria Marie Design

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