ProNourish

INTRODUCTION

About The Client

ProNourish is a portfolio of science-backed solutions to help people avoid and manage digestive discomfort. All products are designed to be consistent with the advice of healthcare professionals for managing digestive discomfort to help you get back to feeling better. ProNourish is a brand of Nestlé Health Science.

About The Project

After the product launch of ProNourish Wellness Drinks, a steady decline of user interaction with the website began. We were tasked with: refining the content strategy & site architecture to reflect recent consumer research, reprioritize site to optimize the user experience by inviting easier and deeper engagement, and refreshing the design to bring order and flow with with brand guidelines.

INTERACTION DESIGN

VISUAL DESIGN

Old Site
New Site

Experience ProNourish!Visit the Site

CONCLUSION

Production

This project was completed in a total of 21 weeks, from initial research to relaunch of the website. The platform was designed with a combination of responsive and adaptive design, with fluid grid of modules that can be switched around depending on type of content for each page. Since the initial relaunch of ProNourish.com, additional updates are continuously being made, including a Global CMS platform launch and new product updates.

All work was produced in Catapult Marketing Minneapolis & Westport offices.

Contribution

Persona Development

Information Architecture

Wireframing

Prototyping

Design

QA process

Tools Used

Pen & Paper

Illustrator

Photoshop

PowerPoint

InVision

Jira

© 2017 Victoria Marie Design

This is a unique website which will require a more modern browser to work!

Please upgrade today!